Using Cloud-Based AI Keyword Analysis for Text Optimization

Recently I’ve seen a lot of discussion and debate about the use of Applicant Tracking Systems and how they parse resumes for keywords to try to determine if a candidate is a good fit for a job posting. Regardless of one’s thoughts on the systems, for better or for worse, the reality is they are…

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Detecting Sentiment and Emotion in Text

Recently I was thinking about how sentiment and emotion are reflected in written communication. Be that in copy for an e-commerce product page, a press release, a blog post, or the bio on your LinkedIn profile. Effective communication requires the receiver to accept your message with the same tone and sentiment you intended. Word choice…

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